The SHINE Initiative

The SHINE Initiative is a leader in the fight against mental illness in children and young adults, developing funding and strategic alliances to improve mental health awareness, research, programming and public policy. The SHINE Initiative promotes the fact that mental illness is a mainstream issue and that recovery from mental illness is possible.

The SHINE Initiative was established in partnership with Fidelity Bank in 2004 when the Bank made the choice to focus half of their annual giving on a single area of need in order to make a real impact. With the help of the United Way of North Central Massachusetts, Fidelity Bank identified the cause of mental illness as needing corporate leadership and the SHINE Initiative was born.

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